The Design Eyewear Group develops and markets iconic eyewear brands which have been sold by quality opticians world wide for more than 40 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.
ProDesign has a contemporary, Scandinavian approach to design. With a focus on simplicity and functionality embedded in vivid colors, every model is designed to perfection. We create our designs using real portraits and consequently our
frames and sunglasses have a facial fit second to none, that will complement your personal style with maximum confort.
Our mission is to create innovative eyewear design by rethinking form and function, we are Eyewear Architects.
Staying true to simplicity and elegance is the essence of Kilsgaard Eyewear. It is our Danish heritage, it runs in our veins, less is always more except when we talk about passion.
We don't follow trends and dogmas to be hip or fashionable, but stay grounded in simply elegant design, which never goes out of style.
The new NIFTIES frames are designed to fit facial proportions. We call it ‘Fine Facial Features’. The name NIFTIES means stylish and smart, something good and clever. This is how we see our new brand. The collection has a modern international look in contemporary shapes and colours. We have designed both masculine and feminine styles to make a complete collection suitable for anyone with small facial features.
Each NIFTIES has two stripes on the temple thereby creating its own original elegant signature.