The Design Eyewear Group develops and markets iconic eyewear brands which have been sold by quality opticians world wide for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.


ProDesign has a contemporary, Scandinavian approach to design. With a focus on simplicity and functionality embedded in  vivid colors, every model is designed to perfection. We create our designs using real portraits and consequently our
frames and sunglasses have a facial fit second to none, that will complement your personal style with maximum confort.                                    

Our mission is to create innovative eyewear design by rethinking form and function, we are Eyewear Architects.

WOOW is designed by the FACE A FACE team, and made for the young and daring. A loud and clear sound of admiration. Expressions in sunglasses and optical frames are always stunning, never discreet. WOOW has a short remark - boldly stated at the tip of the temple - that brings up its adventurous style . With WOOW, you are allowed to be funny and full of life. Enjoy the good mood and be favoured with a cool combination of London beat and Paris fashion.

Come on, show us your WOOW!

Since 1987, providing simply urban and fashionable design optical frames and sunglasses
- a perfect accessory to complement your look! At Inface we ensure great design and great value. We tempt you to fall in love with the new collection, with new interpretations of classic shapes and colors for both men and women.


Designed in Paris and inspired by the createur Pascal Jaulent, each FACE A FACE model is a unique piece of art. Far from standardized fashion, each range draws its inspiration from Modern Art, architecture and contemporary design. FACE A FACE plays with volume, shapes, materials and textures. The frames have a unique color range which is a true trademark and places the brand in a league of its own. FACE A FACE eyewear is French design in every detail, made with a separate collection for men and one for women.

For its mastery of colours and expressions, FACE A FACE is a Creation of Art.



Staying true to simplicity and elegance is the essence of Kilsgaard Eyewear. It is our Danish heritage, it runs in our veins, less is always more except when we talk about passion.

We don't follow trends and dogmas to be hip or fashionable, but stay grounded in simply elegant design, which never goes out of style.


The new NIFTIES frames are designed to fit facial proportions. We call it ‘Fine Facial Features’. The name NIFTIES means stylish and smart, something good and clever. This is how we see our new brand. The collection has a modern international look in contemporary shapes and colours. We have designed both masculine and feminine styles to make a complete collection suitable for anyone with small facial features.

Each NIFTIES has two stripes on the temple thereby creating its own original elegant signature.